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Lita Aguirre


Vallartan Bloods Run Deep

While Lita Aguirre wasn’t actually born in Puerto Vallarta, she has felt a bond with the city for as long as she can remember. “On my father’s side, I’m a descendant of don Guadalupe Sánchez, the founding father. I grew up in Guadalajara, and we came here as far back as I can remember. I went to school in Guadalajara, then moved to Mexico City to work with the airlines. But when the Marriott contacted me to come here to open the Marriott CasaMagna in Puerto Vallarta, I didn’t hesitate.

“One of the corporate philosophies of the Marriott is to be involved within the local community. My boss, Dennis Whitelaw, takes it very seriously, and I have a staff that helps immensely with our community service. In fact, last year a total of 175 associates of our hotel worked 1,900 hours of unpaid service for our community efforts. One of the most important is the Altruism Festival, which just finished its eighth year. It not only gives money to about 20 organizations, but we also welcome the participation of local businesses and restaurants. It’s so contagious that everyone gets involved. We all share and enjoy it together.

“I find that, to be effective, I put myself 100 percent into everything that I do at the time that I’m doing it. When I’m at work, I’m totally present in the task at hand, whether it’s with my amazing staff or at an event. When I’m with my family, I’m completely with my three children and my husband. I’m happy and feel so absolutely fortunate.”

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