Jose Luis Caselin

An endless source of inspiration to those around him

When you consider Sayulita’s very successful annual international longboard and stand-up surfing competition or its well-maintained public beaches, you must take notice of the elements that have come together to make this sought-after surf destination less than an hour north of Puerto Vallarta so increasingly popular in the past few years: a cohesive community composed of local and international residents, a real estate development company that provides the backbone for environmentally conscious initiatives, and a committed group of organizers spearheaded by José Luis Caselin.
 
An endless source of inspiration to those around him, Caselin distinctly recalls his first contact with the ocean. He was six years old when his parents took him and his brother to Chacala, a secluded beach near Las Varas, in Riviera Nayarit. That initial trip, along with an upbringing in which frequent subsequent encounters with nature were fostered by his parents, resulted in a lifelong desire to remain close to the ocean, so it is no surprise that the Guadalajara native would end up relocating to nearby Sayulita some 18 years later.
 
Caselin’s love affair with Sayulita began when he met a local construction company owner who was visiting the Tlaquepaque B&B (near Guadalajara) where he was employed at the time. After accepting an invitation to visit a few months later, he took to Sayulita’s laidback surf scene on the spot and relocated. Since then, he has honed his real estate skills through several employments, but it is through Punta Sayulita that he’s been able to flourish as an event planner and community leader. “I’m deeply grateful to my friends, the local surfers and many Sayulita families, not to mention my wife and two daughters, for opening the doors for me from day one, as I never could have expected.”