“Paddleboarding provides a social opportunity”

Should the topic of stand-up paddleboarding (SUP) in Banderas Bay come up in conversations among boaters, it shouldn’t surprise you if the surname “Finer” is mentioned repeatedly. After all, Adam, along with his wife, Veronica, is largely responsible for the initial boom this increasingly popular sport has had locally. Neither is a stranger to water-related activities. 
Their paths crossed for the first time some 10 years ago, while windsurfing and kitesurfing in Hood River, Oregon. Adam had a keen interest in video production, having started working as an editor in his early 20s. When Veronica returned to Oregon the following year, she joined Adam on a three-month summer road trip through Baja California, where he was working on a documentary. When the project wrapped up in Cabo San Lucas—Adam and Veronica now a couple—he drove her back home to Careyes, south of Puerto Vallarta, eventually settling permanently in Banderas Bay.
When windsurfing manufacturing company Starboard decided to test the waters, literally, with a line of stand-up paddleboards, Adam, who had a longstanding working relationship with the company, brought to Mexico one of the first boards that started showing up in Hood River retail shops in 2006. It was fun, but it was not love at first sight. “There were no other people in Banderas Bay interested in SUP,” remembers Adam. “They were surfing waves with it, but people were not convinced it was hip.” Enough people showed interest in the new sport, however, that Adam and Veronica brought a half-dozen boards from the USA the following year, eventually leading to the creation of Pacific Paddle, their Bucerias-based operation. Today, Pacific Paddle is an important provider of SUP-related equipment and offers instruction and rentals, along with a variety of excursions to popular paddleboarding destinations within Banderas Bay. Aside from the full-body workout and other health benefits commonly associated with paddleboarding, the Finers relish the sport’s broad demographics, with women making up the largest group. “It provides a social opportunity,” comments Adam. “From children to older couples, even retirees in their 60s and 70s, many people in Banderas Bay have taken to it with a passion.” 
The couple’s love for water-related sports and activities, combined with their continued interest in video production, has led to a variety of short films promoting nautical activities in the area, many of which can be found online on their Vimeo channel. Visit www.vimeo.com and search for “pacific paddle.” In addition, Adam shares production credits in Sharktopus and Dinoshark, two Roger Corman-endorsed motion pictures produced locally in 2010.