As expected, Puerto Vallarta became the destination of choice for thousands of Mexican nationals who flocked to our destination during this past week. The exodus began early last week with a noticeable increase in vehicular traffic throughout the city. By Wednesday afternoon, most locals knew better than to use their own vehicles to run errands through the city, which became, as in years past, a large popular fiesta for the thousands of tourists that spent Semana Santa weekend in town.

All through the country, the Tourism Secretary implemented security and logistics operations aimed at making it easier for tourists and locals to co-exist in Puerto Vallarta, and other popular destinations, such as Cancún, Acapulco and Mazatlán, where hotel occupancy was way over 90%.

Easter week, known to locals as Semana de Pascua, will also welcome increased tourism flow through Banderas Bay, but not as markedly so as the previous week. Traditionally, Semana Santa and Semana de Pascua mark the return of many snowbirds to their north-of-the-border homes. However, savvy tourists know that Puerto Vallarta and surrounding communities offer an exceptional vacation value to those that choose to visit during late spring/early summer, particularly in May, when important festivals such as annual Restaurant Week and the freshman Bugambilias Festival will take place.