The Vallarta Centro A.C. association, in conjunction with Jalisco’s Tourism Secretary, Puerto Vallarta’s Tourism Bureau, and the municipality’s Tourism and Culture Departments, has announced a new, bi-weekly Fiesta Mexicana, to take place on alternating Wednesday evenings at Lázaro Cárdenas Plaza in Colonia Emiliano Zapata, from 7 - 11 pm, beginning November 21.

Plaza Lázaro Cárdenas

The idea of the event originated with a request from Vacances Air Transat, a Canadian charter company, seeking support from our destination to promote it among potential canadian tourists. An initial event was held as a private pilot celebration, and successfully accomplished, such that all involved parties decided to turn it into an ongoing fiesta. Vallarta Centro is an organization comprised by ten small hotels in Puerto Vallarta’s El Centro and Emiliano Zapata neighborhoods, grouped together for successful cross-promotion through cultural events, festivals and social media campaigns.

Each event will feature free musical and dance performances by local ensembles, along with affordable food and beverages provided by local restaurants, such as Le Kliff, Daiquiri Dick’s, Café des Artistes, Coco’s Kitchen, The River Café and several others. The idea behind their menus is to celebrate Mexican cuisine in the overall spirit of the fiestas, which will also feature games typical of traditional Mexican carnivals.

Access to the event is free (food and beverages are extra). And the current schedule includes fiestas on the following dates:

Organizers hope the event will remain self-sustainable thanks to ongoing sponsors and volunteers. For more information, please email Liney Cornejo at lineycornejo@gmail.com or Martha Dau at marthadau@vallartacentro.com.