For the sixth year in a row, Puerto Vallarta was among the finalists of the "Best Tourist Destination in Mexico" according to the prestigious weekly magazine Travel Weekly. For the sixth year in a row, the Mayan Riviera was the top destination. Puerto Vallarta was among the finalists along with Cabo San Lucas, Cancun, and Cozumel, due to the high standards of quality offered by their tourism-related services.

Travel Weekly Reader's Choice Award rewards tour operators, hotel chains, airlines, car rental, destinations in different countries and the best of the cruise industry. The choice is made by US travel agents who vote directly, so this award represents a valuable recognition because they are responsible for selling top tourism destinations in Mexico and the rest of the world among US tourists.