Good Positioning: A Key to Your Successful Advertising Strategy
Published Dec 3, 2012, 5:10pm -
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At Vallarta Lifestyles Publishing Group, we began creating connections between Puerto Vallarta’s finest establishments and the visitors that favor our destination back in 1989. Since then, we’ve increased our coverage to include the southern half of Riviera Nayarit. In addition, like other media outlets, we’ve branched out to the web with a strong online presence. In recent years, we began producing a weekly email newsletter to help Vallarta fans stay in touch with the latest news and upcoming events from our destination, and also the free Vallarta Lifestyles Digital Edition for folks that enjoy reading Vallarta Lifestyles, our flagship publication, from abroad.
- Most people that read us come from the United States, Mexico and Canada, with increasing numbers elsewhere in the world.
- Of the people visiting VirtualVallarta.com on any given month, 60% are first-time visitors. This means that we are constantly acquainting new people with our (and your) products and services.
- The top ten most visited pages in VirtualVallarta include Restaurants, Beaches, Real Estate, What to Do (Activities), and Galleries, resulting in excellent exposure for businesses in this areas.
- Our Maps pages are also among the top ten most visited. Our interactive maps are an excellent tool, as they reference all current Vallarta Lifestyles advertisers with their proper location.